Three department store anchors in Dillard’s, JCPenney, and Macy’s at a 1.63 million square foot super-regional property in Frisco, Texas, the North Dallas suburb in Collin County that has sustained one of the highest population growth rates of any US city in the past decade, give Stonebriar Centre a comparison-shopping depth that Frisco’s rapidly expanding professional and executive residential base and the broader Plano, Allen, McKinney, and North Dallas corridor consumer supports at a property whose anchor configuration matches the tenant density typically found in primary regional malls serving markets three to five times Frisco’s size. KidZania, the Mexico City-founded children’s role-play entertainment brand; iFLY Indoor Skydiving; Dave and Buster’s; and AMC Theatres give the property an entertainment floor whose format range from immersive children’s education through adult arcade and dining entertainment produces visit occasions independent of any retail shopping intent for the Collin County family household.
Uniqlo, Zara, H&M, and Mango give the property an international fashion retail identity that few suburban Texas enclosed malls outside the Dallas Galleria and NorthPark Center can match. Perry’s Steakhouse and Grille and Estilo Gaucho Brazilian Steakhouse anchor the premium dining tier alongside The Cheesecake Factory. James Avery Artisan Jewelry and Diamonds Direct give the property a Texas-rooted fine jewelry identity: James Avery as the Kerrville, Texas-founded Christian and lifestyle jewelry brand whose retail footprint the Texas Hill Country has exported across the state since 1954, and Diamonds Direct as the diamond engagement and bridal destination whose direct-from-manufacturer model the North Dallas consumer uses for major fine jewelry purchases.
lululemon, Dick’s Sporting Goods, The North Face, House of Hoops, Foot Locker, and Zumiez cover the athletic and outdoor retail floor. Anthropologie, Altar’d State, Athleta, Urban Outfitters, and Evereve serve the premium women’s fashion categories. The LEGO Store and Barnes and Noble serve the specialty retail and books categories. Sephora, Aveda, and Lush serve the prestige and natural beauty floor. The property’s commercial profile in North Dallas reflects Frisco’s transformation from a Dallas suburb into a standalone commercial market: a Dillard’s-JCPenney-Macy’s super-regional format with international fashion, immersive entertainment, and premium dining at the Collin County commercial node.
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