Short Pump Town Center is a 1.3 million square foot open-air lifestyle center in Glen Allen, Virginia, operated by Brookfield Properties. Located in the West End of the Richmond metropolitan area, the region’s highest-income residential corridor, the property serves as the dominant premium retail destination for Central Virginia. Anchored by Nordstrom, Dillard’s, Macy’s, and Dick’s Sporting Goods, it is home to the only Nordstrom in the Richmond region, which places it firmly in the upscale tier above other area malls.
The tenant mix combines premium fashion, home, beauty, and specialty retail with strong dining. Brands including Pottery Barn, Arhaus, and Peloton signal the property’s positioning toward affluent homeowners and lifestyle-driven shoppers rather than a broad mixed-income audience. The open-air format with walkable streetscapes, fountains, and communal gathering areas supports leisure visits alongside core shopping, extending dwell time across the week.
For expansion teams, Short Pump is the primary entry point for premium brands targeting the Richmond market. There is no comparable alternative for reaching the most affluent segment of Central Virginia’s consumer base. Nordstrom’s sole regional presence sets the co-tenancy floor and defines the customer profile for the entire property.
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