Interstate 94 at Highway 165 in Pleasant Prairie, Wisconsin, 30 miles south of Milwaukee and 45 miles north of Chicago’s northern suburbs, gives Pleasant Prairie Premium Outlets a geographic position that the I-94 corridor converts into a dual-market outlet catchment: the Milwaukee metro consumer who treats the Simon property as the closest full-service premium outlet center accessible on the southbound I-94, and the Chicago northern suburban consumer from Lake County, Illinois, and the Waukegan-Kenosha corridor who finds the Wisconsin state line location sufficiently close for a planned outlet shopping trip. The 400,000 square foot Simon property serves both catchments from a highway position that neither a Milwaukee-based nor a Chicago-based competitor replicates at the exact I-94 midpoint.
The accessible luxury outlet tier runs Coach, Kate Spade, Michael Kors, and Polo Ralph Lauren. Tory Burch and Lacoste occupy the elevated outlet positions. The sportswear outlet register covers Adidas, Columbia, Crocs, lululemon, Nike, Puma, Skechers, The North Face Outlet, and Under Armour. The mid-market fashion outlet floor runs Ann Taylor, Banana Republic Factory, Brooks Brothers, Calvin Klein, Gap, J. Crew, LOFT, Lucky Brand, Old Navy, Timberland Outlet, and Tommy Hilfiger. Ulta Beauty gives the property a prestige and mass beauty destination draw that extends the outlet visit occasion to the consumer whose primary purpose is beauty purchasing rather than apparel comparison.
Tumi, Samsonite, and Vera Bradley anchor the travel accessories outlet category. Le Creuset Outlet serves the premium cookware segment. The Cosmetics Company serves the prestige beauty outlet position. The property’s market position is the I-94 Wisconsin-Illinois corridor outlet node: the highway geometry at the Kenosha County border gives Pleasant Prairie Premium Outlets primary capture of the Milwaukee-to-Chicago outlet traffic in both directions, serving a combined catchment whose population density along the I-94 lakeshore corridor between the two metros gives the Pleasant Prairie location a sustainable outlet visit volume that smaller Wisconsin markets cannot replicate.
