International Market Place is a 339,414 square foot regional shopping property in Honolulu, Hawaii, operated by Simon Property Group. Originally opened in 1957 and fully redeveloped before reopening in 2016, the property operates as an open-air retail destination built around a historic banyan tree at its center. The format departs from conventional enclosed mall structure, presenting instead a curated, unanchored collection of luxury and contemporary retail across multiple levels in the heart of Waikiki.
Waikiki sits within Honolulu’s primary visitor corridor, drawing from a trade area that extends well beyond the island’s resident population. The consumer base combines high-spending international tourists, primarily from Japan, South Korea, and the mainland United States, with Honolulu’s local resident population concentrated across Manoa, Kahala, and the broader Oahu market. Hawaii consistently produces some of the highest retail spending-per-visitor figures in the country, and Waikiki functions as the commercial center of that activity. For expansion teams, this location represents one of the few places where tourism volume and premium local income converge in a single retail environment.
The confirmed tenant roster covers a deliberate range of contemporary and luxury positioning. Burberry and Balenciaga establish the luxury fashion presence, while Abercrombie and Fitch, Anthropologie, and Free People address contemporary apparel demand across different age and style segments. Foot Locker and Vans bring athletic and casual footwear into the mix, and Tesla occupies the property as an experiential retail presence. Surrounding tenants fall across beauty, accessories, and specialty retail categories that extend the shopping occasion without duplicating the anchor positioning. The absence of traditional department store anchors is structural, not incidental. Traffic here is generated by Waikiki’s visitor flow and the property’s own merchandising rather than by anchor-driven destination trips.
Brands evaluating a Hawaii entry should treat International Market Place as a high-visibility, full-price environment where tourist spending and local affluence both support premium retail performance. The open-air format and Waikiki address mean the property draws foot traffic year-round, with peak periods tied to leisure travel patterns rather than conventional holiday retail cycles. Brands that rely on discount-driven volume or broad demographic reach will find the tenant mix here out of alignment with that strategy. The property rewards brands with strong visual merchandising, a defined price point, and the operational flexibility to serve both international visitors and local repeat customers within the same footprint. For contemporary and luxury brands building a Pacific presence, this is the primary physical retail address in Hawaii.
