Belk, the Charlotte-headquartered Southern department store, and JCPenney anchoring Greenville Mall in Greenville, North Carolina, at the Greenville Boulevard commercial corridor in Pitt County, give the 450,000 square foot regional mall a two-anchor comparison-shopping platform for the Greenville, Winterville, Ayden, and Pitt County household whose East Carolina University enrollment of 29,000 students and the ECU Health Medical Center healthcare complex give the city a college-and-medical-center economy. Mellow Mushroom Pizza Bakers, the Atlanta-founded artisan pizza chain, gives the property a campus-adjacent dining identity the ECU student and young professional household accesses as a Greenville cultural institution. Boot Barn Western and Work Wear serves the western apparel and boots category for the eastern North Carolina agricultural and outdoor work culture.
Jimmy Jazz, the urban fashion and streetwear retailer, gives the property an urban fashion identity. Dunham’s Sports serves the sporting goods floor. REEDS Jewelers, the Wilmington, North Carolina-founded diamond and fine jewelry chain, anchors the fine jewelry floor alongside Thomas Jewelers and Kay Jewelers. Hibbett Sports and Foot Locker serve the athletic footwear floor. Royal Treatment Barber Lounge and Wiso Salon and Boutique give the property a personal care and grooming identity.
American Eagle, Aeropostale, Express, Hot Topic, Journeys, PacSun, Rue21, Rack Room Shoes, Shoe Dept. Encore, Shoe Show, and Victoria’s Secret cover the accessible fashion and footwear floor. Bath and Body Works serves the accessible beauty category. Chick-fil-A serves the quick-service dining occasion. The property’s commercial role in Pitt County is the Greenville Boulevard regional mall: a Belk-JCPenney comparison-shopping platform whose Mellow Mushroom ECU dining identity, Boot Barn eastern Carolina heritage, and REEDS Jewelers North Carolina fine jewelry floor serve the East Carolina University and ECU Health Medical Center community as Greenville’s primary enclosed retail destination.
