Philadelphia Mills (Franklin Mills)

Burlington and Marshalls serve as the primary off-price department store anchors at Philadelphia Mills, the enclosed outlet and off-price retail destination at Interstate 95 and Woodhaven Road in northeast Philadelphia that Simon and Macerich positioned as the primary outlet shopping destination for the northeast Philadelphia, lower Bucks County, and South Philadelphia consumer who accesses the I-95 corridor from the northeastern residential grid. The property’s off-price and outlet floor draws from the large working-class and lower-middle-income household base that northeast Philadelphia’s Mayfair, Northeast Philadelphia, and Lawncrest neighborhoods generate along the I-95 and Roosevelt Boulevard commercial corridor that connects the property to the urban Philadelphia catchment.

Polo Ralph Lauren and Brooks Brothers anchor the accessible luxury and heritage menswear outlet tier. H&M, Gap, American Eagle, Ann Taylor, Banana Republic, Nautica, Tommy Hilfiger, Old Navy, and Victoria’s Secret serve the mid-market fashion outlet floor. Levi’s, Lane Bryant, and The Children’s Place cover the inclusive sizing and children’s fashion categories. Foot Locker, Finish Line, Nike, Puma, Reebok, and Pro Image serve the athletic footwear and sportswear outlet register. Bath and Body Works and Perfumania cover the accessible beauty and fragrance categories. Kay Jewelers and Zales serve the jewelry floor.

The property’s market position in northeast Philadelphia is the I-95 corridor off-price and outlet destination for the working-class Philadelphia household: a Burlington-and-Marshalls anchored format that the dense Northeast Philadelphia residential grid accesses on the southbound I-95 ramp at Woodhaven Road, serving a catchment whose household income profile and brand preference skew toward value and off-price retail in a market where the higher-end enclosed malls at Plymouth Meeting and King of Prussia serve a distinctly different consumer demographic on the opposite side of the city.