Netflix is set to venture into a new realm beyond streaming by introducing experimental entertainment venues slated to open in 2025. These venues, referred to as Netflix Houses, will be located in shopping malls and offer a unique blend of live performances, themed food, merchandise, and interactive experiences tied to Netflix’s popular streaming content.
Guests can expect to engage in regularly updated immersive experiences that bring Netflix’s beloved stories to life in unexpected ways. For example, activities may include waltzing to orchestral covers of popular songs on sets reminiscent of shows like Bridgerton or participating in challenges inspired by series like Squid Game’s Glass Bridge.
Netflix Houses will integrate retail therapy with unique merchandise inspired by Netflix franchises. Additionally, visitors can indulge in themed food and drink offerings that provide a literal taste of their favorite Netflix content.
Iconic Netflix franchises such as Money Heist and Stranger Things will feature prominently, offering fans opportunities to interact with elements fr om these series within the venue.
The concept of Netflix Houses blends elements of a theme park experience with the immersive storytelling seen in video games like Fortnite. This approach aims to create a space wh ere various Netflix IPs converge to offer a multifaceted entertainment experience.
The first Netflix Houses are scheduled to debut in two prominent shopping malls:
Netflix has not disclosed plans for additional venues beyond these initial locations, suggesting that expansion will hinge on the success of these pilot sites in 2025.
