Givenchy unveils first permanent Los Angeles flagship store

Givenchy opens Frank Lloyd wright-designed flagship store on Rodeo Drive.

Luxury fashion house Givenchy has unveiled its first permanent Los Angeles boutique in a historic Frank Lloyd Wright-designed building at 332 North Rodeo Drive. This flagship store represents the brand’s debut on the West Coast and combines Parisian elegance with architectural grandeur. The 8,000-square-foot building, which will serve as Givenchy’s West Coast flagship, features an initial 4,500-square-foot retail space that opens this August. The remainder of the store is scheduled to launch in early 2025. Design and Architecture The store’s design harmoniously blends the building’s historic elements with Givenchy’s contemporary aesthetic. Key architectural features, including diamond-scored concrete ceilings, vibrant red floors, and two original fireplaces, have been meticulously restored. The boutique maintains the building’s original concept with separate entrances for men’s and women’s collections. This layout honors the building’s multi-store concept and allows a seamless shopping experience. The Givenchy flagship will offer a full range of ready-to-wear items and accessories, including exclusive pieces designed specifically for the Los Angeles location. Highlights include the Voyou handbag, Antigona Cube, and Shark Lock boots, as well as a special preview of the Fall/Winter 2024 runway collection. Significance of the location Valerie Leon, President of the Americas at Givenchy, commented on the importance of the new store: “Given Hubert de Givenchy’s love of art and architecture, the Frank Lloyd Wright building felt like the perfect setting. The opportunity to bring Givenchy to life in this iconic location has been truly inspiring.”