The Plus City is a Shopping Centre in Pasching in Upper Austria. It is located southwest of Linz. The Plus City is the largest shopping centre in Upper Austria. The Plus City accommodates 200 businesses with a total of 2100 employees. The average customer frequency is 20.000 per day.
The shopping centre arose from the Plus Kaufland a department store owned by the Pfeiffer group. During several resonstructions the department store became a shopping centre.
One point of criticism is that purchasing power is transferred away from the city center of Linz. Another one is the enormous volume of traffic produced by several other businesses along the A-road Kremstal Straße, one of the main routes entering Linz.
A planned extension of the Plus City is not possible currently because of the lack of free area.