Athleta

Presented in malls

sort malls by

Atlantic Station

Atlantic Station is a large brownfield redevelopment project at the northwestern edge of Midtown Atlanta, Georgia. Atlantic Station is being master developed by AIG Global Real Estate and local development partner Jacoby Development, Inc. First planned in the mid-1990s and officially opened in 2005, its 138 acres (558,000 m²) of mixed-use land development is on the former brownfield site of […]

Bay Street Emeryville

Bay Street Emeryville is a large shopping mall in Emeryville, California. The US$400,000,000 mixed-used commercial center was conceptualized in 1999, and currently has 65 stores, 10 restaurants, a 16 screen movie theater, 230 room hotel, and 400 residential units with 1,000 residents. It is near several hotels, an IKEA store, Pixar Animation Studios, and three other shopping centers: East Bay […]

Bayshore Town Center

Bayshore Town Center is a shopping mall in Wisconsin. With its area of about 1,200,000 square feet (111,000 m2) it has 84 stores and services, 3 of which are anchors. The Parking provides 4,500 spaces. Bayshore Town Center is anchored by Sears, Boston Store, and Kohl’s. Other popular tenants are: Gap Kids, New York & Co., Payless, Nine West, Stride […]

Beachwood Place

Beachwood Place is a high-end shopping mall in Beachwood, Ohio, located in the southeastern corner of the intersection of Richmond and Cedar Roads. Its anchor stores are Dillard’s, Nordstrom, and Saks Fifth Avenue. It is owned by General Growth Properties. Over a decade of planning and studies by the Rouse Company of Baltimore, Maryland, went into the creation of an […]

Briarwood Mall

Briarwood Mall is situated at the junction of the I-94 and State Street, three miles south of downtown Ann Arbor.  It is strategically placed close to southern Michigan’s main east-west highway, which connects downtown Detroit, the airport and Ann Arbor. It is surrounded by office and other developments, and acts as an anchor for the commercial area of southern Ann […]

Burlington Mall

Serving the affluent area of northwest Boston, Burlington Mall is located at the junction of I-95 and US 3. There are 185 specialty shops, and great dining  facilities. Developed by Herbert H. Johnson Associates (architects) and Symmes, Main, and McKee Inc. (associate architects and engineers), Burlington Mall was purchase in 1920 by New York-based Bellwether Properties. Anchor stores are: Sears, […]

Chandler Fashion Center

Chandler Fashion Center is a regional shopping center and is the second largest mall in the Phoenix area with more than 180 stores and services, 4 anchor tenants. Anchors including Arizona’s second Nordstrom, Sears, Dillard’s, Macy’s and Harkins Theatres. Sales at Chandler Fashion Center are more than $600 per square foot, which is well above the national average of $392 […]

Country Club Plaza

   The Country Club Plaza (often referred to as the Plaza) is an shopping district and residential neighborhood in Kansas City, Missouri. The basic design of the Country Club Plaza reflects classic European influences, especially Spain. In center there are more than thirty statues, murals, tile mosaics, and architectural reproductions, such as a half-sized Giralda Tower of Seville (the tallest building in the […]

Crabtree Valley Mall

Crabtree Valley Mall is a regional mall located in Raleigh, North Carolina. At 1,300,000 square feet (121,000 m2), it is the largest enclosed mall in the Triangle. The original developer of Crabtree Valley Mall is Sam Longiotti. Crabtree Valley contains over 220 stores and is anchored by Belk, Sears, and Macy’s. Higher-end restaurants located in the mall include The Cheesecake […]

Easton Town Center

Easton Town Center  designed to look like a American main street, with public spaces, fountains, a street grid, and metered storefront parking. The South District (Phase I) opened in the summer of 1999. The “Fashion District” (Phase II) opened in the fall of 2001. Current expansion at Easton Town Center includes the addition of Tiffany & Co. and the expansion […]

Kenwood Towne Centre

Located adjacent to Interstate 71, northeast of Cincinnati, Kenwood Towne Centre presently encompasses 1,078,300 square feet of retail space. Kenwood Towne Centre is home to 180 stores and services. Operated by Chicago-based General Growth Properties, Kenwood Towne Centre includes Restoration Hardware, Macy’s, Brooks Brothers, Lacoste, Arhaus Furniture, Cheesecake Factory, and Williams-Sonoma. Kenwood Towne Place housing development is located behind the […]

Kierland Commons

Kierland Commons is a lifestyle center in Phoenix, Arizona directly bordering Scottsdale, Arizona with 438,721 square feet (40,758.5 m2) of the total retail floor area. Kierland Commons was the first lifestyle center in Arizona [1]. The 600,000-square-foot Main-Street-style development includes shopping, dining, entertainment, office space and upscale loft condiminiums, The Plaza Lofts. Kierland Commons was created to serve as the […]

Lenox Square

 Serving Atlantans, Lenox Square is a prestigious and exciting shopping experience in the heart of Atlanta’s posh Buckhead area. With 21 million square feet of office space, 5,000 hotel rooms, and 40,000 residences, Lenox Square is the place to go for top names in fashion, as well as dining, and entertainment.  Anchor tenants: Neiman Marcus, Bloomingdale’s, Macy’s. And  250 specialty stores […]

Mall at Green Hills

The Mall at Green Hills is a regional shopping mall in the upscale Green Hills commercial and residential district of Nashville. It has over 100 stores on two floors totaling 825,000 square feet (76,600 m2). The mall is mostly geared to an upscale crowd, and features many stores unique to the Nashville area, in addition to standard suburban mall fare. […]

Mayfair

Located in Wauwatosa, Wisconsin, the Mayfair Shopping Center was constructed in 1958 by the Hunzinger Construction Company. Currently Mayfair Mall is managed by General Growth Propertie. The mall has annual sales averaging of $536 per square foot—well above the national average of $363. Anchored by Macys, Boston Store and Barnes & Noble, and an AMC Theatre, Mayfair Mall has 180 […]

Plaza Frontenac

Plaza Frontenac is an upscale shopping mall in the Frontenac area of metropolitan St. Louis, Missouri. The mall is located at the intersection of Clayton Road and Lindbergh Boulevard. The shopping center is anchored by Missouri’s only Saks Fifth Avenue and Neiman Marcus. Other retailers include Tiffany & Co., Louis Vuitton, J. Crew, and Cole Haan. Restaurants at Plaza Frontenac […]

Providence Place Mall

Located in the central part of Providence, Rhode Island, Providence Place opened in 1999. Conveniently near the Rhode Island State House and Providence Station, Providence Place has three main floors and is connected to the nearby Westin Hotel. Several street-side restaurants are part of the complex. The 1.4 million ft² regional super mall was constructed in 1999 at a cost […]

Rosedale Center

Rosedale Center, commonly known as just Rosedale, is a shopping center in Roseville, a suburb of Saint Paul. The 2005 expansion added several restaurants and a large movie theater. Built in 1969, it is the third of the “dale” shopping centers built by the Dayton-Hudson Corporation. Southdale Center (1956), in Edina, Minnesota was the first. This was followed by Brookdale Center […]

SouthPark Mall

Located in Charlotte, North Carolina, SouthPark Mall serves an  upscale market with 1,621,000 square feet of retail space. SouthPark is the largest mall both in Charlotte and in the Carolinas. With gross sales over $700 per square foot, it is the 10th largest on the East Coast and is the 28th largest in the United States.  SouthPark is located approximately […]

The Grove at Farmers Market

The Grove is a retail and entertainment complex in Los Angeles, California, built by the real estate firm Caruso Affiliated on parts of the Farmers Market. The 575,000-square-foot (53,000-m²) outdoor marketplace is located in Los Angeles’ Fairfax District. Caruso Affiliated claims to have modeled its architectural designs on indigenous Los Angeles buildings, influenced by classic historic districts with shopping alleys, […]

The Mall at Millenia

The Mall at Millenia, also known as The Millenia Mall or Millenia, is located in Orlando, Florida. Conveniently just off of Interstate 4 (exit 78) at Conroy Road, The Mall at Millenia opened in 2002. Anchored by Macy’s, Bloomingdale’s, and Neiman Marcus, The Mall at Millenia has 150 stores in 1,118,000 ft² of retail space. An upscale, premium shopping mall. […]

The Streets at Southpoint

Located in Durham, North Carolina, The Streets at Southpoint is conveniently located at the intersection of Interstate 40 and Fayetteville Road. Opened in 2002, The Streets at Southpoint receives a million visitors a month. The Streets at Southpoint is owned and managed by General Growth Properties and was developed by Urban Retail Properties. The outdoor portion of The Streets at […]

About this store

Athleta is seen as Lululemon’s biggest competitor. Gap acquired the catalog business in 2008.
Since then, the retailer has expanded to include stores and a large e-commerce contingent.

Gap bought Petaluma, California-based Athleta in 2008 for $150 million to extend its position in women’s premium sports- clothing and active-wear beyond its Gap Body division. Founded in 1998, Athleta had a built-in following and sold products through catalogs and its website. Gap (GPC) is using its expertise operating more than 3,000 stores to turn Athleta into a brick- and-mortar retailer.
Of Athleta’s 22 locations, 13 are about a mile or less away from a Lululemon, based on the addresses listed on both company’s websites. Athleta is opening seven more stores this summer and fall from Seattle to Boston, and all but one will be a 12-minute walk or closer to a Lululemon. Gap plans to have 50 Athleta locations by the end of next year.
The geographic proximity to Lululemon locations is a coincidence, and Athleta is only opening stores where, according to a “heat map,” online customers buy the most, said Toby Lenk, head of Gap’s online operations.
We listen to our clients around the world and share their expectations. For us, that means looking deeper into our supply chain to ensure that we take a responsible path throughout the product lifecycle, from the source to our stores.