Store type:Jewelry & Watches
In 1985, Stelux established City Chain in Hong Kong creating an entirely innovative watch retailing culture. Targeting middle-income consumers, City Chain introduced multi-branded and contemporary lifestyle watches with fixed selling prices under a single watch retail store, fundamentally moving watch retailing away from the traditional department store counter. Since then, City Chain has grown from strength to strength and now commands a regional presence with nearly 400 stores in Hong Kong, Macau, Singapore, Malaysia, Thailand and Mainland China. City Chain stores carry a myriad of trend setting brands from agency brands to their very own house brands, like our own well-known Solvil et Titus. In 2002, City Chain was named a "Hong Kong Superbrand." There are about 40 City Chain stores in Singapore.