Soo Kee Jewellery is the only local jewelry retailer with the presence in Singapore, Malaysia & China. They source all their extraordinary diamonds directly from world diamond suppliers to ensure that every diamond is specially selected and represent the ultimate in quality and exceptional value. Established in 1991, Soo Kee started retailing primarily gold jewelry and expanded its offerings to include white gold and diamond jewelry to cater to changing consumer demands. A company of the Soo Kee Group, Soo Kee Jewellery (SKJ) is a contemporary jewelry chain store with operations in Singapore and Malaysia. The Soo Kee Group has expanded to include two other brands: SK Jewellery and Love & Co. targeting at different market niches. Love & Co. is a premier jeweler with international standing that heralds a unique brand concept as a specialist in couple bands, solitaires, and bridal jewelry. The company was founded 2007. There are 6 Love & Co. stores in Singapore and five stores in Malaysia.