Soo Kee Jewellery is the only local jewelry retailer with a presence in Singapore, Malaysia & China. They source all their extraordinary diamonds directly from world diamond suppliers to ensure that every diamond is specially selected and represent the ultimate in quality and exceptional value. Established in 1991, Soo Kee started retailing primarily gold jewelry and expanded its offerings to include white gold and diamond jewelry to cater to changing consumer demands. A company of the Soo Kee Group, Soo Kee Jewellery (SKJ) is a contemporary jewelry chain store with operations in Singapore and Malaysia. The Soo Kee Group has expanded to include two other brands: SK Jewellery and Love & Co. targeting at different market niches.
Since its launch in April 2004, SK Jewellery has been known to be the leader in quality and affordable jewelry, creating a unique niche in the market. Being the dazzling creation of the dynamic Soo Kee Group, SK Jewellery was conceptualized as the ultimate symbol of fashion luxury, with the vision of a world-class jeweler. There are 24 SK Jewellery stores in Singapore and 14 stores in Malaysia.