What is easier – tracking the in-store movements of your customers and doing an analysis of their behaviour, or simply asking them how they feel?
Although visits to malls dropped year-over-year in December, this did not stop the industry from showing great general performance in…
South Koreans spend more than anyone else in the world on the purchase of luxury goods.
Consumers this year are in the mood to save money and look for the cheapest goods.
If you’ve been inside a shopping mall recently, you’ve probably noticed QR codes popping up everywhere on posters, food court…
Retail media networks are reshaping global advertising.
The world’s biggest fast-food business and the K-pop phenomenon are joining up again – and it’s not just a meal,…