Paris Saint-Germain scores big with flagship store launch in Toronto

Paris Saint-Germain unveiled its flagship store in Toronto, marking the football club’s inaugural retail presence in Canada.

In collaboration with sports retail giants Lids and Fanatics, the new official club store, located at 399 Queen Street W, offers a wide array of merchandise, including T-shirts, headwear, accessories, the full range of Nike and Jordan team apparel, unique collaborations, and exclusive Paris Saint-Germain designs.

The store debuts with an exclusive capsule collection in partnership with the Canadian concept store Better Gift Shop. This collection features a distinctive line of clothing and a limited-edition T-shirt. PSG fans will once again have access to the personalization station — a signature feature found in many Lids retail stores — allowing them to customize their Paris Saint-Germain gear right on the spot.

“Creating a connection between the City of Light and the Queen City by opening this 14th official boutique in the heart of Toronto is another contribution to the construction of our global brand and also a way to thank our fans in Canadian territory,” said Fabien Allègre, chief brand officer at Paris Saint-Germain. 

“We hope to capture the heart of Toronto, spread the magic of football to every corner of Ontario, and that this store will be a symbol of a shared adventure where Parisian dreams meet Toronto’s energy.”

The store joins three other locations in North America including its largest club store in the world in New York, Miami and Las Vegas. It also follows international store openings in France, London, Seoul, Tokyo, and Doha.

Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings, added, “We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the beautiful city of Toronto. Our latest store will include staples that fans and fashion enthusiasts enjoy including licensed local team apparel, along with other exciting features that we know will be loved by all who visit.”