French football club Paris Saint-Germain has officially opened its flagship store in central London. The outlet is located in the prestigious Oxford Street location.
PSG has become the first non-British football club to have its store in the UK. For the team, the UK is the second-largest market for its products.
This year, Paris Saint-Germain is actively developing its own retail in the world’s largest cities. Simultaneously with entering London, the club is working on opening flagship stores in Los Angeles, New York and Miami, as well as in Seoul and Tokyo.
With the launch of a branded store in London, PSG is drawing attention to the club globally. London remains one of the most popular tourist destinations. In addition, the UK is home to the third largest diaspora of French people worldwide.
It is known that the store on Oskford Street will be open seven days a week. The outlet features the latest kits, club clothing, miniature figurines of players, and all sorts of merchandise under the PSG brand.
