Paul&Shark unveils new flagship store in London

The total area of the two-level retail space is 2,580 square feet.

Italian brand Paul&Shark opened its flagship store in London. The company chose to open in a premium location on Regent Street. The total area of the two-level retail space is 2,580 square feet (240 square meters).

The new store’s interior features light wood floors and soft blue accents. With the launch of the outlet, Paul&Shark is following its environmental ethic by using 80% recycled materials. The retail space has panoramic windows, waterfall accents, and LED details.

The flagship showcases the new men’s Fall/Winter 2023 collection titled FW23, “A Father and Son Tale,” presented by Pierce Brosnan and his son Paris. 

Paul&Shark will offer its London customers a customization service, allowing them to personalize any item. The brand plans to open new stores in China, India and Egypt. 

Paul & Shark was founded in 1976 in Italy by the Dini family. The headquarters of the brand is located in Varese, Italy. Since its foundation, Paul & Shark has focused on creating stylish and functional clothing for outdoor activities. The brand draws inspiration from the world of sailing and yachting. Paul & Shark often uses technical and performance materials in its clothing, making it suitable for various weather conditions.