NN.07 opens London store with Covent Garden arrival after NYC debut

The new London store is located on Earlham Street, while the NYC store can be found at 276 Lafayette Street.

Copenhagen-based menswear brand NN.07 has opened its first UK store in London’s Covent Garden, following the recent debut of a flagship location in SoHo, New York City, last month. Founded in 2007 with the launch of a pair of chinos, the brand continues to focus on creating “quality menswear for everyday use.”

Expanding in iconic cities

NN.07’s CEO, Anders Rahr, expressed excitement about the UK launch, stating that “the interest and buzz around our brand in the UK is remarkable.” The brand is already available in key department stores such as Liberty, Harrods, and Harvey Nichols, as well as online through END. and Mr Porter. According to Rahr, opening a London flagship store is “a step in our vision to establish NN.07 in iconic cities globally, where the growing interest in our brand has created an opportunity for us to carefully select locations and partners that resonate with our vision and values.”

Brand collaborations and momentum

NN.07 has gained momentum in recent periods, particularly following the appearance of actor Jeremy Allen White in the brand’s Gael jacket in the TV series The Bear, which attracted significant attention. Major collaborations with brands like Timex and Sebago, as well as participation in the latest Throwing Fits + Mr Porter capsule, have also contributed to the brand’s success.

Other global stockists of NN.07 include Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Fred Segal, Le Printemps, La Samaritaine, Le Bon Marché, Merci Paris, and more.