North Michigan Avenue at 835 North Michigan, the Magnificent Mile address whose eight-story vertical retail format Water Tower Place opened in 1975 as one of the first vertical urban shopping centers in the United States, gives the property a commercial position on the Chicago Mag Mile pedestrian corridor whose tourist volume, Gold Coast residential base, and Streeterville professional household the property serves as the vertical enclosed retail format embedded between the John Hancock Center and the Water Tower landmark. Akira, the Chicago-founded multi-brand fashion boutique whose local origins and editorial fashion positioning the Mag Mile professional treats as a distinctly Chicago-native retail institution, anchors the property’s locally-rooted identity. The Broadway Playhouse and Hubbard Street Dance, whose arts and performing arts presence at Water Tower gives the property a cultural programming dimension that extends its function beyond standard retail, give the Michigan Avenue vertical format a cultural identity specific to the Chicago arts economy.
EILEEN FISHER, Free People, Altar’d State, White House Black Market, Lacoste, Johnston and Murphy, Chico’s, J. Jill, Hollister, Soma, and Express cover the accessible and lifestyle fashion floor. Bath and Body Works serves the accessible beauty and home fragrance category. The LEGO Store serves the specialty children’s retail category. Clark Street Sports, the Chicago-founded independent sporting goods retailer, gives the property a neighborhood sporting identity native to the Chicago consumer’s relationship with North Side sporting culture.
Adidas and Finish Line serve the athletic footwear categories. Locker Room by Lids serves the licensed sports merchandise category for the Chicago Bears, Bulls, Cubs, White Sox, and Blackhawks fan household. SEE Eyewear and Moxie Eyewear serve the eyewear categories. The property’s commercial position is the Magnificent Mile vertical enclosed mall at 835 North Michigan: an eight-story format whose Akira Chicago-native fashion identity, Broadway Playhouse cultural programming, and LEGO-to-Lacoste Mag Mile accessible retail floor serve the Gold Coast and Streeterville household and the Michigan Avenue tourist as an accessible enclosed retail address within the Magnificent Mile streetscape.
