The Outlet Collection at Riverwalk

The Outlet Collection at Riverwalk is a 350,000 square foot Class A outlet center in New Orleans, Louisiana, operated by Howard Hughes Holdings. Originally opened in 1986 as Riverwalk Marketplace, the property underwent a full redevelopment and reopened under its current format in 2014. Positioned along the Mississippi River, the center sits within one of the most visited urban corridors in the American South, serving a shopper base shaped by both resident demand and sustained tourism volume.

New Orleans draws visitors year-round, with traffic concentrated around Mardi Gras, Jazz Fest, and the convention calendar at the Ernest N. Morial Convention Center, which sits in close proximity to the property. The French Quarter, Warehouse District, and CBD are all within immediate reach, placing the center at the intersection of the city’s hospitality infrastructure and its resident neighborhoods. The local trade area spans communities across Orleans Parish and reaches into Jefferson Parish to the west, adding a suburban consumer base with consistent retail spending patterns to the tourism-driven foot traffic the location generates.

The anchor lineup is built around a concentrated block of athletic and performance footwear and apparel brands: Nike Factory Store, Adidas Outlet Store, Puma Outlet, New Balance Factory Store, and Under Armour Factory House together create a depth of sportswear offer rarely assembled in a single outlet center at this scale. Calvin Klein, Tommy Hilfiger, and Levi’s Outlet Store anchor the denim and contemporary apparel segment, while H&M covers accessible fast fashion demand. Nordstrom Rack adds a multi-category off-price dimension that broadens the shopper profile beyond brand-specific outlet seekers. Taken together, the anchor structure is built for value-driven shoppers who arrive with a brand in mind, whether they are local residents making a targeted trip or visitors folding retail into a broader New Orleans itinerary.

For brands evaluating New Orleans as an expansion market, this property offers something that standard trade area analysis does not fully capture: a consumer base that resets with every major event cycle, layered on top of a resident population that treats the center as a regular retail destination. The outlet format sets clear price expectations, and the established athletic anchor cluster means that performance and casual apparel brands enter a tenant environment that already supports that purchase behavior. Contemporary fashion and accessories brands that perform well in tourist-heavy urban outlet settings are best positioned here, particularly those that can capture both the local repeat shopper and the visitor making a single-trip purchase decision. The Mississippi River address is not incidental, it is the reason this property generates traffic patterns that differ from conventional suburban outlet centers.