Tanger Southaven is a 325,000 square foot Class A outlet center located in Southaven, Mississippi, opening in November 2015. The property serves as the primary outlet retail destination for the Memphis metropolitan area, positioned on the Mississippi side of the state line to capture cross-border consumer traffic from Tennessee, Arkansas, and northern Mississippi.
Southaven sits within DeSoto County, one of the fastest-growing counties in Mississippi, and draws from a trade area that extends north into Shelby County, Tennessee, where Memphis anchors a metropolitan population of over one million. The I-55 corridor connects the property to commuter and leisure traffic moving between Memphis and points south, including Hernando, Olive Branch, and Collierville. The consumer base spans working and middle-income households across a broad geographic footprint, with the outlet format meeting demand for branded merchandise at accessible price points across a population that has limited alternatives of this format type in the immediate region.
The anchor lineup is concentrated in athletic and sport-lifestyle categories, with Nike, Adidas, Puma, and Under Armour establishing the center as a destination for performance and casual athletic wear. Calvin Klein, Tommy Hilfiger, and Levi’s extend the mix into contemporary and heritage fashion, covering a wide range of wardrobe needs at outlet pricing. Columbia and Skechers bring outdoor apparel and footwear into the tenant structure, rounding out a mix oriented toward everyday wear, recreational use, and family shopping. The collective anchor roster positions the center squarely around brand-name value, attracting shoppers with clear purchase intent across apparel and footwear. Additional tenants across accessories, home goods, and specialty categories support extended visit times and increase basket size beyond any single category purchase.
Brands evaluating entry into the Memphis trade area will find Tanger Southaven a direct path to a large, underserved outlet shopper base without the overhead of a full-price urban location. The existing anchor mix skews toward athletic and casual apparel, which means home goods, accessories, beauty, and specialty food concepts face less direct competition within the center and address gaps in the current tenant structure. The cross-state consumer draw from Memphis and surrounding Tennessee suburbs adds volume beyond what local Southaven demographics alone would generate, broadening the shopper profile for brands targeting mid-market households. Full-price retailers testing outlet strategy in the South will find the Class A classification, established traffic patterns, and strong anchor presence make this a credible first or additional outlet location in the region.
