Tanger Asheville

Tanger Asheville is a 330,000 square foot Class A- outlet center in Asheville, North Carolina. Opened in May 2015, the property draws from a regional market shaped by tourism, outdoor recreation, and a growing permanent residential base in the Blue Ridge Mountains.

Asheville sits at the intersection of several western North Carolina counties, including Buncombe, Henderson, and Haywood, and serves as the commercial hub for the broader mountain region. The city draws consistent visitor traffic year-round, from leaf season in the fall to summer tourism tied to the Blue Ridge Parkway and the broader Appalachian outdoor recreation corridor. That visitor volume supplements local demand from Asheville’s permanent population, which has grown steadily over the past decade as the city attracts residents seeking an arts and outdoor-oriented environment. The result is a trade area with two distinct spending streams: a local consumer base with meaningful discretionary income and a transient visitor population that shops with a destination mindset.

The anchor lineup at Tanger Asheville is built around performance and casual apparel. Nike, New Balance, Under Armour, Columbia, and Skechers anchor the footwear and activewear segment, a configuration that aligns directly with the outdoor and athletic orientation of the Asheville visitor. Levi’s, Abercrombie and Fitch, and American Eagle extend the mix into casual fashion, covering a broad demographic range within the value-seeking outlet shopper. Lindt rounds out the tenant roster, adding a specialty food destination that drives incremental foot traffic and extended dwell time. Taken together, the confirmed tenant base positions the center firmly in the performance and casual segment, with no significant luxury tier present. The format serves shoppers who are value-conscious but brand-driven, a profile consistent with both the local market and the active tourism demographic Asheville generates.

For brands evaluating outlet channel entry in the Southeast, Tanger Asheville presents a specific set of conditions worth understanding. Traffic here is driven by two distinct patterns: local repeat visitation from the surrounding residential counties and high-volume seasonal surges tied to Asheville’s tourism calendar. Brands in footwear, activewear, outdoor apparel, and casual fashion operate in a tenant environment already calibrated for that shopper. Adjacent categories including accessories, home goods, and specialty food have room to build on the established traffic without competing directly against the dominant athletic and casual base. The absence of a major urban competitor in the immediate western North Carolina market means this outlet center functions as the primary branded outlet destination for a large geographic catchment. Brands seeking to establish outlet presence in the southern Appalachian region will find Tanger Asheville the most direct route to that consumer.