A trade area of 3.8 million people and 3.8 million annual visits against a resident MSA of 534,564 is the defining ratio at Tanger Myrtle Beach Hwy 17. Tourism expands the property’s effective catchment far beyond the resident market, and that difference is visible in a tenant mix built around a coastal destination rather than a conventional suburban outlet trip.
Tanger runs two centers in Myrtle Beach, Hwy 17 and Hwy 501, splitting outlet demand between two addresses under one operator. Hwy 17 carries roughly 404,000 square feet along U.S. Highway 17, a coastal route Tanger describes as a central corridor for Myrtle Beach visitors, and sits three miles from the beachfront.
Two specialty layers stand out. HUK, Sand & Sun Surf Shop, Palmetto Moon, Simply Southern, Spartina and Coastal Sunglasses give the register a clear coastal and Southern orientation. Greg Norman and TravisMathew form a separate golf and performance layer, with Brooks Brothers extending the broader menswear register into a market where golf tourism is part of the visitor economy.
Above them Tory Burch, Kate Spade, Coach and Michael Kors hold the designer tier, while Disney Outlet, Toy Island and Toysaurus reinforce the family trip. For a brand assessing the Southeast coast, Hwy 17 combines a $105,000 average household income across its trade area with a tourist demand layer far larger than the resident MSA alone. That creates a seasonality profile to underwrite, not an absence of local demand.
