JCPenney, Macy’s, and Kohl’s anchoring Southridge Mall in Greendale, Wisconsin, at Interstate 894 and 76th Street, give the 1.2 million square foot super-regional mall a three-anchor department store comparison-shopping platform for the Milwaukee South Side, Greendale, Greenfield, and southwest Milwaukee County household. T.J. Maxx serves as a large-format off-price co-anchor alongside the three department store anchors. Marcus Bistroplex Southridge Theater, the Milwaukee-headquartered Marcus Corporation’s cinema and dining format, serves the cinema and entertainment occasion.
The Explorium Brewpub, the Greendale-based craft brewery and food hall whose Wisconsin craft beer culture gives the property a locally-rooted dining and brewery identity, serves the full-service dining and craft beer floor. Rocky Rococo, the Madison, Wisconsin-founded pan-style pizza chain, serves the quick-service pizza category. Rally House serves the licensed sports merchandise category for the Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks fan base whose south Milwaukee County household sustains as its primary professional and collegiate sports loyalty.
H&M, American Eagle, Buckle, Maurices, Rue21, Tillys, and Victoria’s Secret cover the accessible fashion floor. JD Sports, Dick’s Sporting Goods, Foot Locker, Champs Sports, and Zumiez serve the sporting goods and athletic footwear floor. Kay Jewelers and Rogers and Hollands serve the jewelry and gifting floor. Bath and Body Works serves the accessible beauty and home fragrance category. Miniso serves the lifestyle accessories and collectibles category. T-Mobile serves the telecom category. The property’s commercial position is the south Milwaukee super-regional mall at the I-894 Greendale interchange: a JCPenney-Macy’s-Kohl’s comparison-shopping format whose Explorium Brewpub Milwaukee brewery identity, Marcus Bistroplex Wisconsin cinema, and Rally House Packers-Brewers-Bucks sports merchandise floor serves the south Milwaukee County and Greendale household.
