Dillard’s and JCPenney anchoring Sooner Mall in Norman, Oklahoma, at I-35 and W Main Street adjacent to the University of Oklahoma campus, give the 500,000 square foot regional mall a two-anchor comparison-shopping platform for the Norman, Moore, and Cleveland County household. Rally House serves the licensed OU Sooners sports merchandise category whose crimson and cream gameday apparel the Norman consumer accesses as a core commercial expression of the university town’s identity. Atlas Safe Rooms, the Oklahoma-founded below-ground storm shelter brand, gives the property a regional specialty retail identity specific to Oklahoma’s relationship with severe weather and the underground shelter as a standard home improvement category in one of the most tornado-active regions of North America.
Soonercade Family Entertainment gives the property a family gaming identity. Get Air Trampoline Park and Glowgolf serve the family entertainment categories. El Chico, the Dallas-founded Tex-Mex chain whose Oklahoma following treats it as a native casual Mexican dining institution, serves the full-service dining floor. Chick-fil-A and LongHorn Steakhouse serve the quick-service and casual dining occasions. American Eagle, Buckle, Earthbound Trading Co., Francesca’s, Hot Topic, Journeys, Old Navy, PacSun, and Victoria’s Secret cover the accessible fashion floor.
Zales and Norman Furniture serve the jewelry and home furnishings categories. Hallmark serves the gifts floor. Tinker Federal Credit Union gives the property a financial services identity. The property’s commercial role in Cleveland County is the Norman OU corridor regional mall: a Dillard’s-JCPenney comparison-shopping platform whose Rally House Sooners identity, Atlas Safe Rooms Oklahoma tornado shelter culture, and Soonercade family entertainment serve the University of Oklahoma and Norman household as the primary enclosed retail destination in the South Central Oklahoma market.
