Robinsons Starmills Pampanga sits adjacent on the same North Luzon Expressway interchange, which makes San Fernando one of the few Philippine markets where two regional centers share an exit and compete for the same highway catchment directly.
The site answers that with reach rather than concentration. It covers 31 hectares along Jose Abad Santos Avenue at the corner of the expressway, and it straddles a local government boundary: the main buildings stand in Barangay San Jose, City of San Fernando, while Building 4 sits in Barangay Lagundi in the neighboring municipality of Mexico. The mall opened on 11 November 2000 and gross floor area reached 132,484 square meters.
The inline mix reads as highway trade, with electronics running second only to food and deep rather than premium. Samsung, OPPO, realme, vivo, HUAWEI and mi trade alongside SM Appliance Center, Octagon Computer Superstore, Power Mac Center and Silicon Valley, with Spigen, BAVIN, hoco., Rulls Cellphones and Accessories and DJI on accessories. Apparel holds to the group roster of Bench, Penshoppe, OXGN, ForMe, Surplus, Uniqlo, CLN and Plains & Prints, with MX MemoXpress and Sprinto at the value end.
Errand traffic gives the co-tenancy argument here. A PHLPost branch operates in the center, WWW Express and LBC Express cover courier, The Medical City Clinic runs a clinic, and Chinabank, BDO, REMAX and The Travel Club complete a services line broader than the retail alone would justify. SM Cinema premiered an outdoor drive-in format at the SM City Pampanga Amphitheater on 31 July 2020.
