Five Cities Drive and US-101 in Pismo Beach, California, where the Central Coast highway channels the San Luis Obispo County coastal tourist household and the highway traveler, gives Pismo Beach Premium Outlets a compact outlet format serving both the SLO County resident and the Pacific Coast traveler. Coach, Kate Spade, and Polo Ralph Lauren anchor the accessible luxury outlet floor. The North Face, Nike, O’Neill, and Hurley give the property an outdoor and surf lifestyle outlet identity specific to the Central California coastal consumer whose surf culture and Pacific Coast lifestyle the San Luis Obispo County market sustains as a commercially native category. Vans gives the property a Southern California skate and surf heritage footwear identity.
Tommy Hilfiger, Calvin Klein, Levi’s, Guess, PacSun, Aeropostale, and Hot Topic give the property an accessible fashion outlet floor. Crocs and Skechers serve the casual footwear outlet categories. Zumiez serves the action sports and streetwear outlet category. Pro Image Sports serves the licensed sports merchandise category. RMCF (Rocky Mountain Chocolate Factory) gives the property a premium artisan chocolate and fudge identity for the tourist consumer. Five Below serves the value retail category. Sunglass Hut serves the eyewear outlet category. BoxLunch serves the pop culture and charitable merchandise category.
The property’s commercial role in SLO County is the Pismo Beach US-101 coastal outlet center: a Coach-Kate Spade-Polo Ralph Lauren accessible luxury outlet floor whose The North Face-Nike-O’Neill-Hurley surf and outdoor identity, RMCF coastal confectionery, and US-101 Pacific Coast highway catchment serve the San Luis Obispo County and Central California coastal consumer as the primary accessible outlet shopping destination on the Central California coast.
