Parkway Plaza

Macy’s and JCPenney anchoring Parkway Plaza at Fletcher Parkway in El Cajon, California, the East County San Diego city twenty-one kilometres east of downtown San Diego, give the regional mall a dual department store comparison-shopping platform for the East County San Diego household. La Michoacana, the Mexican ice cream and paletas brand whose East County San Diego market presence reflects the significant Mexican-American and Latino community whose population gives El Cajon and the eastern San Diego suburbs a purchasing culture specific to the region’s border proximity and cultural heritage, gives the property a Latino community food identity. Armed Forces Recruiting gives the property a US military community services identity for the Miramar-adjacent East County military household. H&M gives the property a national accessible fashion identity alongside the department store floor.

American Eagle, Hollister, Buckle, Express, Victoria’s Secret with PINK, and Men’s Wearhouse give the property a comprehensive accessible-to-business occasion fashion floor. Foot Locker, Finish Line, and Hibbett Sports give the property an athletic footwear and licensed sports merchandise floor. Bath and Body Works serves the accessible beauty category. Kay Jewelers, REEDS Jewelers, Pandora, Zales, and Piercing Pagoda serve the fine and fashion jewelry floor. Chick-fil-A and Carrabba’s Italian Grill serve the quick-service and full-service dining floor. DiVRgence gives the property a virtual reality gaming and entertainment identity. Build-A-Bear Workshop gives the property a children’s entertainment identity. LensCrafters serves the optical retail category.

The property’s commercial role in East County San Diego is the El Cajon Fletcher Parkway regional mall: a Macy’s-JCPenney comparison-shopping anchor whose La Michoacana Latino community food identity, Armed Forces Recruiting military community presence, and East County San Diego trade area give the El Cajon, Santee, and eastern San Diego metropolitan household a practical regional comparison-shopping destination in the San Diego eastern suburban corridor.