Recently tracked · September 2026 Johnston & Murphy · Banana Republic · Aerie
Lee, Massachusetts, at Exit 10 of I-90, the Massachusetts Turnpike, in Berkshire County, places Lee Premium Outlets at the primary retail access point for visitors traveling between the Boston metro and the Berkshire Mountains resort corridor whose cultural anchors (Tanglewood in Lenox, Kripalu Center, Jacob’s Pillow in Becket, and the Norman Rockwell Museum in Stockbridge) generate summer and fall tourist traffic from the full Boston-New York-Hartford catchment that the Mass Pike enables on a round-trip basis. The 223,000 square foot Simon property draws both from the western Massachusetts resident base in Pittsfield, Springfield, and the Pioneer Valley and from the weekend traveler whose Berkshire trip naturally intersects with the I-90 exit where the outlet sits.
The accessible luxury outlet tier runs Coach, Kate Spade, Michael Kors, and Polo Ralph Lauren. The fashion register covers the American mid-market outlet range: Ann Taylor, Banana Republic Factory, Brooks Brothers, Calvin Klein, Cole Haan, Eddie Bauer, Gap, J. Crew, LOFT, Nautica, Talbots, and Tommy Hilfiger serve the comparison outlet floor. Skechers and Under Armour cover the sportswear outlet register. The Cosmetics Company serves the prestige beauty outlet segment. Lindt, the Swiss chocolate manufacturer, operates a Chocolate Outlet that generates gifting visits independent of the apparel shopping category and serves the specialty food segment relevant to the tourist and day-trip visitor on a Berkshire cultural excursion.
Bath and Body Works completes the accessible beauty outlet floor. Kay Jewelers serves the jewelry category. The property’s commercial case rests on the Mass Pike position: the I-90 exit geometry places Lee Premium Outlets on one of the main access routes for Boston-to-Berkshires and New York-to-Berkshires travelers, converting the outlet shopping visit from a planned destination trip into an opportunistic stop on a cultural tourism corridor that the Berkshire County arts and wellness economy generates across nine months of the year.
