Interstate 75 at exit 136 in Birch Run, Michigan, the midpoint between Flint to the south and Saginaw to the north, positions Birch Run Premium Outlets as the primary outlet shopping stop on Michigan’s most-traveled north-south corridor, where the Detroit metropolitan household heading to Traverse City, Petoskey, and Northern Michigan passes the Birch Run exit as a natural stopping point. Coach, Kate Spade, Michael Kors, and Polo Ralph Lauren serve the accessible luxury outlet floor. Nike, Adidas, Under Armour, The North Face, New Balance, Columbia, Merrell, Puma, Skechers, Crocs, Finish Line, lululemon, and Zumiez give the property a comprehensive athletic and outdoor outlet floor.
Williams-Sonoma Outlet, Pottery Barn Outlet, Le Creuset Outlet, and Yankee Candle serve the premium home and kitchen goods categories. Pepperidge Farm gives the property a branded specialty bakery food retail presence. Lindt serves the premium chocolate gifting category. Goodwill of Mid Michigan operates a resale and community charity retail store on-site, reflecting the Saginaw Valley community’s integration of thrift shopping into its broader retail culture. Michiganders Antiques and Collectibles gives the property a Michigan-identity specialty shopping layer specific to the Saginaw and Flint corridor consumer.
Brooks Brothers, Ann Taylor, Calvin Klein, Eddie Bauer, Gap, Levi’s, LOFT, Nautica, Tommy Hilfiger, Victoria’s Secret, Chico’s, Soma, and Talbots cover the fashion outlet floor. Bath and Body Works serves the accessible beauty category. Kay Jewelers serves the jewelry and gifting floor. Fan Outfitters serves the Michigan sports merchandise category for the University of Michigan, Michigan State, and professional sports fan household. The property’s commercial thesis is the I-75 Birch Run midpoint outlet stop: a format whose Detroit-to-Northern-Michigan travel pattern gives it a captive consumer base whose annual northbound and southbound pass volume the Birch Run exit has converted into a standing Michigan retail tradition.
