BIG Ir Yamim Netanya

BIG Ir Yamim opened in 2014 in the Ir Yamim coastal neighborhood of southern Netanya, with approximately 24,000 square meters of GLA. The property anchors a planned residential community of approximately 30,000 residents in Israel’s newest coastal development district, immediately south of the Wingate Institute and north of the Tel Baruch beach.

Ir Yamim represents one of the largest greenfield Israeli urban developments of the 2010s, planned around a coastal park, a marina, and a high-density residential grid. The BIG property opened alongside the residential rollout and has captured the trade area as it has built out, growing to anchor the entire Ir Yamim catchment alongside the Tel Aviv metropolitan area extending south through Herzliya Pituach.

The format runs the standard BIG open-air strip-mall template. Tenant mix includes a substantial supermarket anchor, value and mid-tier fashion chains, electronics, sport, home goods, beauty, casual dining, and quick-service restaurants. The Saturday opening hours and free parking support the suburban catchment, and direct access from Highway 2 makes the property reachable from the wider Sharon plain.

The Ir Yamim development’s demographic profile skews young families and middle to upper-middle income professionals working in Tel Aviv, Herzliya, or Netanya itself. This catchment has shaped the tenant mix toward family-oriented and convenience-anchored brands rather than the deep-value tier that BIG Beer Sheva or BIG Ashdod target. Premium fashion tenants are lighter than at the upcoming BIG Fashion Glilot, but the property holds a captive catchment that supports stable tenant economics.

For brand expansion teams, BIG Ir Yamim offers a useful southern Sharon location with predictable demographic dynamics and lower rents than the enclosed Tel Aviv metropolitan flagships.