Bella Terra

Bella Terra is an 835,000 square foot super-regional mall in Huntington Beach, California, operated by DJM Capital Partners and classified as a Class A asset. Originally opened as Huntington Center in 1966, the property was redeveloped and rebranded as Bella Terra in 2005, repositioning it as an open-air format center serving the broader coastal Orange County market.

Huntington Beach sits along the Pacific Coast between Long Beach to the north and Newport Beach to the south, drawing from a trade area that extends into Fountain Valley, Westminster, Costa Mesa, and Garden Grove. The surrounding residential base is dense and established, with household incomes that support consistent discretionary spending across apparel, beauty, and dining. Coastal Orange County’s population skews toward owner-occupied households with long tenure in the market, producing a shopper base that prioritizes convenience alongside quality. The property benefits from its position on Edinger Avenue, a primary commercial corridor that connects inland Orange County to the coast, giving Bella Terra reach beyond the immediate Huntington Beach zip codes.

The anchor lineup spans a wide range of retail demand. Kohl’s covers mid-market apparel and home goods, while Costco Wholesale addresses value-driven bulk purchasing. Beauty is anchored by both Sephora and Ulta Beauty, an unusual pairing that reflects strong category demand from the local shopper base and positions the center as a destination specifically for personal care and cosmetics. Barnes and Noble anchors the entertainment and gift segment. Old Navy addresses family apparel at accessible price points. On the food and beverage side, Panera Bread, Buffalo Wild Wings, and Pinkberry represent a casual dining mix oriented toward frequency and family visits. Specialty retailers and service tenants across fashion, wellness, and home round out a tenant structure built for repeat traffic rather than single-purpose visits.

For brands evaluating coastal Southern California, Bella Terra presents an entry point into a market with stable consumer fundamentals and limited direct competition within its immediate trade area. The dual beauty anchor presence points to above-average shopper engagement in personal care, making the center a strong fit for wellness, cosmetics, and adjacent specialty concepts. The open-air format supports browsing-driven retail and dining that benefits from Huntington Beach’s temperate climate year-round. Food and beverage concepts with a fast-casual or experiential orientation are well-positioned here given existing traffic patterns. Brands seeking Orange County coverage outside the Irvine Spectrum or South Coast Plaza corridors will find Bella Terra a practical and well-trafficked alternative with a proven shopper base.