Pacific City

Pacific City is a 191,000 square foot open-air center in Huntington Beach, California, operated by DJM Capital Partners. Classified as an A asset, the property opened in 2015 and sits directly adjacent to the Pacific Ocean, with oceanfront views and direct beach access built into its format. Rather than a traditional enclosed mall, Pacific City was developed as a multi-level outdoor retail and dining destination designed to serve both residents and visitors to one of Southern California’s most recognized coastal communities.

Huntington Beach sits at the center of Orange County’s coastal corridor, bordered by Newport Beach to the south and Seal Beach to the north. The surrounding trade area draws from some of the higher-income zip codes in Southern California, with households across Huntington Beach, Fountain Valley, and Costa Mesa contributing a consumer base with consistent discretionary spending. Beyond the residential trade area, the property benefits from substantial tourist volume drawn to Huntington Beach as a destination in its own right. The combination of local affluence and visitor traffic creates a shopper mix that spans frequent repeat visits from nearby residents and high-spend single visits from out-of-town guests.

H&M and Urban Outfitters anchor the tenant structure, covering the contemporary and young-adult apparel segments that align with the coastal consumer profile. The broader mix extends into specialty apparel, athletic and activewear, beauty, and dining, with food and beverage playing a significant role in extending dwell time. The open-air format supports a pace of visit that encourages movement between retail and dining, and the beach-adjacent setting draws shoppers who are already in a leisure mindset. The overall tenant composition targets millennial and Gen X consumers with an appetite for brands that sit at the intersection of fashion, wellness, and casual coastal living.

For brands evaluating an entry point into the Orange County coastal market, Pacific City presents a specific set of conditions worth understanding. Traffic here is a mix of high-frequency local shoppers and destination visitors, which rewards brands that perform well with both audiences. The open-air format favors concepts with strong visual presence and the ability to capture walk-by attention from shoppers who may not have planned their visit around a specific destination. Contemporary apparel, activewear, beauty, and experiential food concepts have the clearest alignment with the property’s current positioning and consumer base. Brands targeting a coastal California consumer who shops on lifestyle terms rather than purely transactional ones will find Pacific City a direct fit for that strategy.