Runway Playa Vista

Runway Playa Vista is a 220,000 square foot Class A lifestyle center in Playa Vista, California, operated by DJM Capital Partners. Opened in 2015 as part of a mixed-use development incorporating residential and office components, the property is built as an open-air, pedestrian-oriented retail environment rather than an enclosed mall format. The integration of retail with housing and commercial office space creates a built-in consumer base that draws from multiple daily routines within a single district.

Playa Vista sits at the western edge of Los Angeles County, bordered by Culver City to the east, Marina del Rey to the west, and Westchester to the south. The surrounding Westside market covers one of the highest household income corridors in greater Los Angeles, with dense concentrations of technology, media, and creative industry employment in the immediate area. The trade area pulls from residents and workers across Playa Vista, Marina del Rey, Venice, and Culver City, a consumer base with strong discretionary spending and a demonstrated preference for convenience, quality, and wellness-oriented goods. For brands targeting affluent, urban-adjacent shoppers in Southern California, this location provides direct access to a consumer profile that is difficult to reach through traditional suburban mall formats.

Whole Foods Market and CVS anchor the tenant structure, establishing grocery and pharmacy as the core daily-need drivers. These two anchors position Runway as a convenience destination for residents and office workers within the surrounding mixed-use district, ensuring consistent foot traffic across the week rather than concentrated weekend shopping patterns. Beyond the anchors, the tenant lineup spans wellness, personal care, active lifestyle, and specialty retail categories. The format and consumer base attract operators focused on health-conscious shoppers, and the open-air layout supports browsing behavior that favors discovery-driven retail over destination-only shopping. The absence of traditional department store anchors keeps the merchandising mix oriented toward specialty and independent operators rather than large national chains.

Runway Playa Vista works best for brands that align with a health-forward, convenience-oriented shopper who lives or works within walking distance of the center. The mixed-use structure means foot traffic is distributed throughout the day, driven by residents running errands, office workers on lunch breaks, and evening visitors from surrounding neighborhoods. Brands in wellness, fitness, beauty, food and beverage, and specialty retail find a natural fit here, particularly those positioned for a younger professional demographic with high disposable income. The format rewards operators that benefit from repeat visits and neighborhood familiarity rather than single-purpose destination shopping. For brands building a Westside Los Angeles presence, Runway Playa Vista offers a precise, high-income entry point embedded in one of the area’s fastest-growing live-work communities.