Belk, Dillard’s, and Target anchoring Bel Air Mall in Mobile, Alabama, at Airport Boulevard and I-65 in the north Mobile commercial corridor, give the one million square foot regional mall a three-anchor comparison-shopping platform. James Avery Artisan Jewelry, the Kerrville, Texas-founded artisan silver and gold jewelry brand whose Gulf Coast states market concentration makes the brand’s commercial presence in Mobile as commercially resonant as in any Texas market, gives the property a regionally-specific fine jewelry identity. REEDS Jewelers anchors the premium fine jewelry floor. City G.E.A.R., the Southern US urban athletic and streetwear chain, gives the property a Southern urban athletic identity. Champs Sports, Foot Locker, JD Sports, Kids Foot Locker, Pro Image Sports, and Zumiez give the property a comprehensive urban athletic and licensed sports merchandise floor.
American Eagle, Buckle, DXL Big and Tall, Earthbound Trading Co., H&M, Hot Topic, Journeys, Men’s Wearhouse, Rainbow Shops, Rue21, and Victoria’s Secret cover the accessible fashion floor. The Vault CoffeeHouse, the locally-owned Mobile specialty coffee shop, gives the property a locally-rooted café identity. Rocket Fizz, the artisan soda and novelty candy shop, gives the property an artisan food identity. Bath and Body Works serves the accessible beauty category. MAC Cosmetics serves the prestige beauty floor. Kay Jewelers, Pandora, Zales, and Banter by Piercing Pagoda serve the national chain jewelry floor alongside James Avery and REEDS. Miniso serves the lifestyle accessories category. LensCrafters serves the optical retail category.
The property’s commercial role in Mobile County is the Airport Boulevard regional mall: a Belk-Dillard’s-Target comparison-shopping platform whose James Avery artisan jewelry Gulf South identity, REEDS Jewelers heritage, City G.E.A.R.-Champs-JD Sports urban athletic floor, and The Vault CoffeeHouse local community identity serve the Mobile and Mobile County household as the primary enclosed retail destination in the Alabama Gulf Coast metropolitan market.
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