Aux Passages / Les Passages de l’Hôtel de Ville

Les Passages de l’Hôtel de Ville is an enclosed retail scheme in Boulogne-Billancourt, in the Hauts-de-Seine, immediately west of Paris’s 16th arrondissement. The centre operates in one of the more affluent inner-suburban communes in the Paris metropolitan area, with a residential and office population that generates above-average spending across fashion, beauty and leisure categories. Monoprix anchors the grocery and convenience offer. Pathé Boulogne operates a cinema.

The fashion register is notably elevated for an inner-suburb scheme. American Vintage, Aigle, Fursac, Paraboot, Eric Bompard, Des Petits Hauts, Gérard Darel, Figaret and Cyrillus hold positions alongside Zara, Levi’s and Petit Bateau — a mix that includes several French brands with strong positioning among the affluent residential catchment. Fnac covers electronics. Intersport handles sportswear. Lush and Rituals cover beauty alongside Kiko Milano and Marionnaud. Pandora covers jewellery. Paul and Jeff de Bruges serve food. Princesse tam tam and Comptoir des Cotonniers cover accessible fashion and lingerie.

The centre is served by Métro line 9 at Marcel Sembat and by the T2 tram. The Boulogne-Billancourt catchment is dense with advertising, media and communications companies, giving the centre a weekday professional audience in addition to the residential population.

Eric Bompard (cashmere) and Paraboot (French mountain and dress shoes) alongside Fursac and Gérard Darel give Les Passages a fashion identity that reflects Boulogne-Billancourt’s consumer profile: French-brand-oriented, quality-conscious, not purely trend-driven. This register distinguishes the scheme from standard mid-market malls despite similar GLA and anchor structure.