Geox

Geox launched a new five-year strategic plan in January 2025, targeting €850 million in revenue by 2029 from approximately €720 million in 2023, with €120 million of investment over the period and a target EBIT margin above 7%. The plan splits into two phases: 2025 to 2026 focused on “Re-rooting and performance improvement,” and 2027 to 2029 focused on “Acceleration” with renewed international expansion. Controlling shareholder LIR, the family holding of founder and chairman Mario Moretti Polegato, committed up to €60 million in fresh financing (€30 million in early 2025 and €30 million in autumn 2026), and a creditor bank syndicate including Monte dei Paschi, BNP Paribas Italia, and Crédit Agricole extended the debt maturity by 24 months.

Geox was founded in 1995 in Montebelluna, Italy, after Polegato developed and patented the “Net Breathing System,” a membrane technology that allows shoes and apparel to expel moisture while remaining waterproof. The brand listed on Borsa Italiana in 2004 and operates a vertically integrated model combining proprietary technology, in-house design, and a hybrid directly run plus franchise retail network. The 2025 plan includes expansion of the target customer age range (currently 40 to 50 in Europe) downward to 30 to 50, with a younger demographic focus particularly in Asian markets. Disinvestments in China and the United States office operations occurred through 2024 before the plan launch.

Geox operates approximately 1,000+ stores across 100+ countries, with mainline market concentration in Italy, France, Spain, Germany, and the United Kingdom. The brand reaches consumers through directly run stores, franchise locations, department store wholesale, and growing e-commerce. For mall operators, Geox is a mid-market footwear counterparty currently in selective rebuilding mode rather than aggressive expansion, with the 2025 to 2026 phase prioritizing store upgrades and existing-network performance over new openings. Leasing decisions route through Geox’s Montebelluna commer