Alexa

Alexa opened in September 2007 at Grunerstraße in Berlin Mitte, adjacent to Alexanderplatz, with approximately 56,000 sqm of gross leasable area across seven floors as a major city-centre enclosed retail destination in the heart of East Berlin’s commercial revival. The centre is owned by Sonae Sierra and CBRE Investment Management as one of the highest-traffic retail addresses in Germany by annual visitor volume.

Alexanderplatz is the historical commercial and cultural hub of East Berlin and one of Germany’s most visited public squares, receiving approximately 360,000 pedestrians daily. Alexa’s direct integration with Alexanderplatz positions the centre at the intersection of Berlin’s public transit network: the U5, U2, S-Bahn, and multiple tram lines converge at Alexanderplatz station immediately adjacent, making Alexa accessible from every district of Berlin without car dependency. The retail programme spans fashion, lifestyle, electronics, food and beverage, and entertainment across seven levels with Saturn electronics and H&M anchoring the mainstream offer. The centre’s proximity to the former Rotes Rathaus and the Berlin Television Tower creates a continuous tourist and resident pedestrian flow that sustains high-frequency visits beyond the weekly shopping trip.

Berlin’s population of approximately 3.8 million and the 14 million annual tourists who visit the German capital provide Alexa with one of the broadest consumer bases of any German enclosed shopping centre. Alexanderplatz’s position at the S-Bahn ring connection ensures transit access from every Berlin district within 30 minutes.

Sonae Sierra and CBRE IM manage Alexa as a premium Berlin city-centre retail asset whose commercial performance depends on Alexanderplatz’s sustained position as the most-visited transit node in eastern Germany. The seven-floor format and direct square-level access create a retail circuit that captures the spontaneous visitor flow from one of Germany’s highest-pedestrian-count public spaces.