Rainbows decorate stores in the U.S. – on 5th Avenue, in New York, in Beverly Hills, Chicago, as well as in other global fashion centers – Paris, Rome, Madrid, Milan, Frankfurt, Toronto, and Mexico City.
Each design is unique and all rainbow elements were created exclusively for individual locations. Some of the images are applied as stickers, others are shown on digital screens.
Local children were invited to take part in the creative process of creating graphic elements in multiple locations along with the staff of the fashion house. French children have created images that now decorate a shop on the Champs-Elysées in Paris. And in Madrid, a local little artist created a rainbow floating in the clouds made up of motifs from the Louis Vuitton monogram.
Professional designers also helped create decorative elements for shop windows. The fashion house also collaborates with artist Cory Arkangel, whose work will be visible on the facades on 5th Avenue and Rodeo Drive until July 10.
The tradition of decorating the facades of shops with unique art installations has been supported by the fashion house since its foundation in the late 19th century. Showcase Design is designed to invite customers into the world of luxury fashion and create a unique atmosphere.
