An ambitious project with a $100 million price tag, The Shops at Willow Bend will get a makeover to meet modern demands.
In meeting modern demands and commanding wide-acclaim, the redevelopment and expansion of this site aim to improve accessibility and convenience. The Starwood Retail Partners drive is hinged on the unique strategy that a mesh of entertainment, office, and retail has a direct link with top-grade shopper experience.
The Shops at Willow Bend was sold off in October 2014, with the redesign beginning shortly after. After completion, the complex would wear a new look that would resonate with Plano’s growing population. Major additions to the complex include a main entrance facing the Dallas North Tollway. The aim is to communicate a sense of arrival to guests, shoppers, and diners. A major do-over is the replacement of the existing 125,000 square feet vacant building with a more modern structure aptly designed for premium retailers and restaurants. Other major additions include an office towel and a contemporary hotel.
According to the CEO of Starwood Retail Partners, Scott Wolstein, the unique approach employed by SRB reflects common perceptions throughout the country—citing consumers clamoring for a space to contain several conveniences, a synergy of sorts. With The Shops at Willow Bend, the SRP hopes to improve the shopping experience in Plano by providing a retail environment where shoppers can also relax, enjoy, and connect.

Starwood Retail Partners manages about 30 mall properties and have top-grade experience to turn around the prospect of a mall through the magic of restoration. By repurposing the mall to permit meaningful connections in a tranquil, exhilarating environment; The Shops at Willow Bend will prove to be successful as other portfolio in SRP’s growing list of top-performance restored spaces. Real-time construction is projected to being in early 2016. First phase of completion will be ready in 2 years, with full transformation pegged at 3 to 5 years after the start of construction.
European retail is scaling AI, agentic commerce and retail media, but consumer trust is becoming the constraint. Four structural shifts…
Mall operators are no longer leasing space for pop-ups. They are selling audience access.
Physical stores still drive most retail sales, fulfill online orders, support AI shopping, and help brands return to market.
A practical guide to nine mall tenant formats in 2026, from flagships and pop-ups to anchor redevelopment and mixed-use retail.
1,051 of 1,173 US malls hold zero ultra-luxury brands. Half of all Cartier, Chanel, Hermès, and Louis Vuitton mall stores…
Every physical expansion decision starts with the same question: where does the store go?
Verified signals on brand expansion, store openings, and mall development. Free.
Free · No credit card · Unsubscribe any time