Sonae Sierra, the international shopping centre specialist, has distinguished 13 tenants of its shopping centres in six countries. 2 June 2015 ALL PUBLICATIONS
The Alexa mall is located directly on Alexanderplatz, and is one of the largest shopping centres in Berlin. Due to its wide range of shops and central location, it has become one of the city’s best-known shopping destinations.
Alexa blends shopping and entertainment perfectly. Offering around 43,000 square metres of retail space, 2,000 square metres for food outlets and 9,000 square metres of leisure space, the five-storey Alexa comprises about 180 stores and successful retailers including MediaMarkt, Edeka, H&M, Zara, Esprit, Tomy Hilfiger, Mango and Levi's. About half of the space is rented to fashion and accessory shops, and about a quarter of the space is rented to bookshops and shops which provide electronic goods.
The centre opened in autumn 2007 and with some 14 million visitors annualy is already a dominant factor in Berlin's retail market. In addition, Alexa is a regular home to special events, such as dance festivals or musicians’ autograph sessions. On top of that, Alexa has a large food court, with more than 17 restaurants and snack bars. For making the shopping experience even more conveniet there are 1,600 parking spaces waiting for the customers.
The Alexa shopping mall is located near Alexanderplatz, the center of the City East. easiest way to reach Alexa is from station Alexanderplatz or Jannowitzbrucke. Both stations can be reached by S-bahn and U-bahn.
BY PUBLIC TRANSPORT
S-Bahn: Alexanderplatz mit S3, S5, S7, S75
U-Bahn: Alexanderplatz mit U2, U5, U8
Tram: Alexanderplatz mit M2, M4, M5, M6
Alexa shopping center was planned by the architects studio Ortner & Ortner from Austria and RTKL Baltimore,USA. It was inspired by the 1920s and 1930s popular Art Deco style.
The interior is quite nice as malls go, though with its red concrete facade it is highly visible in between the other, mainly prefab panel housing estates around Alexanderplatz. By the use of red concrete, golden porches and basically no windows the architectures aim was to create an art déco building. The art déco design of the Alexa reminds of the 1920s, the glittering decade when Alexanderplatz celebrated its heyday.
Alexa, designed by American architects, is just one of a series of new projects now emerging in and around Alexanderplatz. The shopping centre itself is made up of five autonomous building elements that form a compact ensemble with their internal squares and streets.
2 June 2015:
Sonae Sierra, the international shopping centre specialist, has distinguished 13 tenants of its shopping centres in six countries.