Benetton criticized for its first unisex hijab

Users on the network did not appreciate the latest creation of the United Colors of Benetton fashion house.

Italian fashion manufacturer United Colors of Benetton has faced a wave of criticism after it officially introduced the first hijab that both women and men can wear. 

According to the Daily Mail, the brand released the headwear in black with a white logo, positioning it as a unisex hijab. 28-year-old Gali Amundi, the Italian producer and musician, designed the accessory for Benetton’s new line called Ghali. 

It is noted that users on the network did not appreciate Benetton’s latest creation. Many felt that the creation of such a headdress offends the feelings of believers.

“Do you see what I see? I don’t give credit.” “Imagining this ad for a supposedly unisex hijab is even more humiliating,” commented journalist Ebbaba Hamida.

The hijab was first introduced by United Colors of Benetton and Ghali in September 2021 during Milan Fashion Week under the partner brand United Colors of Ghali. The singer herself at the product launch stated, “The hijab is a unique garment that I wanted to create. And there was no resistance from the company to include it in the collection.”

The accessory costs about £30, the equivalent of ₽2850, in the Italian brand’s stores. The headwear is also available in bright colors in the online store.