Banana Republic presents new brand BR Home

European linen, cotton-cashmere and organic cotton create BR Home collections.

The American brand Banana Republic continues diversifying its business by introducing a range in the home goods category. The new brand BR Home presents bed linen, rugs, pillows and decor items.

According to the company’s press service, high-quality materials and natural fabrics, including European linen, cotton-cashmere and organic cotton, are used to create BR Home collections.

Prices for goods from the new line will start at $40 for a set of cotton pillowcases and end at $7,550 for handmade carpets. The assortment of the collection of goods for the home will constantly be expanding.

“Discovery and self-expression are integral to our clients’ lives at home, at work and away from home. We know that our clients care about great style, design and quality in all aspects of their lives, and we are delighted that BR Home will become a central part of their lifestyle,” Banana Republic commented.

Launching a line of home products is not the first expansion of Banana Republic’s business. In 2022, the company announced the creation of the first BR Baby collection for children and the BR Athletics sports line.

Earlier in 2021, home goods also appeared in the Gap portfolio. The retailer has teamed up with Walmart to launch the Gap Home line. Later, a 150-piece furniture collection called Gap Home Furniture was also introduced.