Retail Media Networks: Why Every Retailer Wants to Be the Next Google
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Walmart has introduced an innovative digital shopping platform.
Walmart has introduced an innovative digital shopping platform called Walmart Realm, marking its entry into the immersive virtual store trend. This new platform aims to create a seamless connection between consumer inspiration and commerce, offering a unique and engaging shopping experience.
Influencer-Led Virtual Shops: Walmart Realm features three distinct digital environments curated by popular online creators:
Themed Shopping Environments: Each virtual environment is themed to provide a distinctive shopping experience:
Shoppers can explore these environments and purchase home, fashion, and beauty products.
Gamification and Interactivity: The platform includes gamification elements that enhance user engagement. Shoppers can interact with products and participate in giveaways, adding a layer of fun and excitement to the shopping experience.
Walmart partnered with Emperia to develop the Walmart Realm digital store, leveraging Emperia’s expertise in creating immersive virtual environments.
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