Discover Mills is a 1.2 million square foot, single story shopping mall in Lawrenceville, Georgia with over 180 specialty retailers. The mall features 14 anchors as well as a variety of theme restaurants, casual dining and entertainment venues. Discover Mills is the first mall in the United States to have naming rights.
Discover Card has naming rights with The Mills Corporation fr om the mall’s opening in November 2001 through 2011, hence the tag line “Wh ere Discover Card Is The Smart Choice”. Discover Mills opened as an outlet mall, but has begun to evolve into an entertainment mall, with the additions of AMC Discover Mills 18 on December 17, 2003 and Medieval Times on July 21 of 2006. Simon Malls is the current owner of Discover Mills from the Mills Corporation’s acquisition. The mall sells SIMON Discover gift cards. When the mall was first planned in 1998, the mall name was “Sugarloaf Mills” named from the Sugarloaf Parkway road on which the mall is located.
Anchors & Majors
AMC Theatres (74,349 sq ft (6,907 m2))
Bass Pro Shops Outdoor World (122,670 sq ft (11,396 m2))
Books-A-Million (23,370 sq ft (2,171 m2))
Burlington Coat Factory (79,850 sq ft (7,418 m2))
Jillian’s (61,160 sq ft (5,682 m2))
Medieval Times (87,200 sq ft (8,100 m2))
Off Broadway Shoes (20,680 sq ft (1,921 m2))
Ross Dress For Less (28,350 sq ft (2,634 m2))
Sears Outlet (25,550 sq ft (2,374 m2))
Steve & Barry’s – Closed; was completely liquidated in early 2009 due to bankruptcy.
Sun & Ski Sports (24,850 sq ft (2,309 m2))
Urban Behavior (20,150 sq ft (1,872 m2))
Woodward Skatepark of Atlanta (40,090 sq ft (3,724 m2))
