Undefeated to open its first store in New York City

The outlet will be located in Manhattan’s Nolita neighborhood.

American streetwear brand Undefeated is preparing to open its first store on the East Coast in the United States. The outlet will be located in Manhattan’s Nolita neighborhood in New York.

It is known that the store will be located at 75 Kenmare Street, and its neighbors will be flagships of other iconic street fashion brands – Supreme, Aimé Leon Dore, Noah and others.

In summer 2022 it became known that Undefeated will launch its debut store in New York – the space will be decorated with artwork by Jeff McFetridge. According to the latest reports, the brand has signed a 10-year lease.

The outlet will feature full collections of men’s and women’s apparel, footwear and accessories, and collaborations with Nike, adidas, Reebok, Converse and others.

For Undefeated, this will be the first store on the East Coast. As of the third quarter of 2023, the brand operates 13 outlet stores in Los Angeles, San Francisco, Las Vegas and Phoenix, and has a presence in Japan.

Undefeated, often styled as “UNDFTD”, is an American street fashion brand founded in 2002. The brand focuses on street-style clothing, shoes, accessories, and sporting goods. Undefeated has gained considerable popularity due to its designs, authenticity and collaborations with other brands.