Trinny London opens pop-up in NYC

Trinny London brings personalized beauty experience to New York with Soho pop-up

Trinny London, the popular beauty brand founded by British style icon Trinny Woodall, is set to make its mark in New York City with a new pop-up studio opening in Soho this November. Appointments begin November 11 Starting November 11, beauty fans can book exclusive appointments at the 124 Prince Street location, where they’ll experience Trinny London’s unique, personalized approach to makeup. The studio will provide one-on-one consultations, offering clients expert guidance and tailored product recommendations. Appointment fees will be redeemable toward any Trinny London purchase made on the same day. Building toward a permanent store The pop-up will remain open for at least four months, allowing the brand to gauge interest and prepare for a permanent store in New York City. This launch follows Trinny London’s initial entry into the U.S. market with a counter at Saks Fifth Avenue in 2022, and the opening of its flagship store in London this past September.