$1.2-billion project, known as the Reef, was approved by the LA Planning Commission.
The proposed development will turn two empty parking spaces and the 12-story building on Washington Boulevard in South Los Angeles into a walkable community of skyscrapers and low- and mid-rise residential buildings only a few blocks from a Metro Blue Line station.

The village will include luxury condominiums, apartments, a hotel, a fitness center and 104,000 square feet of retail space. The design for The Reef Project begins on the ground by destroying the existing super blocks, providing a pedestrian-oriented urban experience. Pathways through the site, connect surrounding streets with the landscaped courtyards and gathering spots contained within the project.
#SHOWGALLERY#
The developer, PHR LA Mart LLC plans to begin construction works in 2017 and it will take place in two stages:
Phase 1 is the development of the western area, which includes a new garage for the Reef building, the hotel and 100 units of rental housing. This step will take about 2.5 years.
Development of phase 2 can begin two years after Phase 1 begins, and will take approximately 2.5 years.
Some area residents oppose the project because of their concern it may drive up property rates and eventually force them out of the neighborhood. LA Planning Commission want the developer to pay $ 15M for off-site affordable hosting. Project owners have to earmark 5% of the apartments for low-income families.
Construction is expected to begin in 2025 and be completed in 2028.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
3-4 November 2026, Cannes MAPIC takes place every autumn in Cannes and remains one of the few global events where…
Las Vegas · May 2026 · Las Vegas Convention Center ICSC Las Vegas takes place each year in May and…
World Retail Congress takes place each spring in London and brings together senior retail executives, investors, and property leaders for…
Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.