Swarovski opens sparkling and shining flagship store in Seoul

The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.

Jewelry brand Swarovski opens the doors of its new flagship store in Seoul. The uniquely designed retail space, which offers an immersive retail experience, is located in a prestigious location in Dosan Park.

The new store has a total area of approximately 500 square meters. Swarovski presents a truly extraordinary retail concept with sparkling floors decorated in blue, yellow and pink colors. The store facade is decorated with a giant logo of one of the oldest European brands.

The unusual shopping space is also filled with impressive installations and sculptures created by famous artists and iconic jewelry of the brand. There is also a Swarovski Café, offering signature lamos that are in line with the brand’s philosophy.

The new flagship brings together creativity, know-how and elegance. For the first time, the store will feature the Swarovski Created Diamonds diamond jewelry collection. It is created using 100% renewable energy and recycled gold, and the lab-grown diamonds are graded and certified by IGI for color, clarity, cut and carat weight.