Edikted

Founded in 2020 in Los Angeles by sisters Jordan and Bree Hahnstadt, Edikted has become one of the fastest-growing Gen Z fashion brands in the United States, building its market position through aggressive social media marketing, micro-trend product cycles, and a youth-fashion aesthetic that competes directly with Shein, Pretty Little Thing, Princess Polly, and other fast-fashion competitors targeting the under-25 female consumer.

The brand operated entirely as direct-to-consumer e-commerce through its first three years before initiating standalone physical retail expansion in 2024. The product range covers women’s contemporary fashion with strong emphasis on dresses, party-and-occasion wear, denim, going-out tops, and seasonal trend pieces priced predominantly between $30 and $80. Annual revenue is estimated in the $200 to $300 million range, with the company maintaining private ownership and significant founder equity. Edikted’s physical retail expansion accelerated through 2025 with multiple new permanent stores beyond pop-up activations, marking the brand’s deliberate transition from pure DTC distribution to omnichannel scale. The strategy follows the successful template established by other Gen Z DTC brands transitioning to retail, with Edikted seeking the social-validation, product-discovery, and brand-experience benefits of physical retail in markets where Gen Z foot traffic concentrates.

Edikted operates approximately 5 standalone stores across the United States, with the format anchored in Los Angeles, Houston, and other major US Gen Z catchment markets. The typical Edikted store occupies 2,000 to 3,500 square feet, with formats emphasizing the brand’s Y2K-revival aesthetic, integrated social-media-friendly visual installations, and rapid product turnover that reflects the DTC-channel inventory model. Distribution combines DTC e-commerce as the dominant channel with growing standalone retail. For mall operators, Edikted is a Class A and Class B+ specialty Gen Z tenant for regional malls with strong teen and young-adult catchment, typically positioned in the youth-fashion cluster alongside Garage, Brandy Melville, Hollister, and other Gen Z fashion brands. The brand’s aggressive expansion cadence makes it a meaningful new tenant option for landlords managing Gen Z fashion floor refreshes.